The Balloonista NC
From a 2022 total rebrand to a 2024 custom Squarespace experience, we’ve helped this Hickory, NC powerhouse scale through strategic, high-energy design.
PHASE 1: Rebranding, Brand Identity & Logo Suite
PHASE 2: Custom Squarespace Web Design, Strategic SEO, CRM Honeybook Integration
PROJECT SERVICES
Vibrant, Joyful, Premium, and Luxury. A bold palette combined with clean, professional layouts to elevate the art of balloon styling.
AESTHETIC
Based in Hickory, NC, The Balloonista specializes in high-end, custom balloon installations and event décor that turn ordinary spaces into extraordinary experiences.
ABOUT THE BUSINESS
This case study represents a multi-year transformation. In 2022, we executed a complete rebrand to move the business away from a "DIY" look and toward a professional, high-end identity. In 2024, we brought that new identity to life with a custom Squarespace website that is SEO-optimized and designed to streamline their high volume of inquiries and professionally showcase their incredible installation gallery.
THE DEEP DIVE
The Power of a Rebrand
In 2022, The Balloonista was ready to level up. We stepped in to facilitate a complete brand overhaul, moving away from their original look to create a visual identity that felt as luxe as their installations. This wasn't just a logo change; it was a strategic shift in how the business presented itself to the Hickory, NC markets.
The 2024 Digital Launch
Trust is the foundation of our studio, and nothing proves that more than a returning client. Two years after their rebrand, we partnered again to build a digital home that matched their new status. We designed a custom Squarespace site that focuses on conversion, making it easy for event planners to submit inquiries while providing a high-resolution, scroll-stopping experience.
THE GLOW UP STORY
