Kindred Letters
Passion Project for a Conceptual Brand Identity
Branding Identity Including: Logo Design | Stationary & Print Collateral | Packaging Subscription Box Design
PROJECT SERVICES
Warm, Timeless, Sophisticated, and Rooted. A blend of classic literary charm and modern minimalism.
AESTHETIC
Passion Project: A conceptual boutique bookstore and stationery shop designed to celebrate the "slow life" and the art of tangible connection.
ABOUT THE BUSINESS
This project explores how a cohesive visual identity can elevate a local niche business into a community destination. I focused on a palette of natural tones to evoke a sense of calm and nostalgia, while the custom typography ensures the brand feels current and professional.
THE DEEP DIVE
Kindred Letters is an independent bookstore and stationery shop nestled in Blowing Rock, North Carolina. Founded by Clara, Kindred Letters invites readers, writers, and wanderers into a slower rhythm of life. More than a bookstore, it’s a sanctuary for stories. A place to read, write, linger, and connect. Every detail, from handwritten stationery to locally sourced candles, celebrates quiet beauty and Southern hospitality.
The visual identity should feel soft, nostalgic, and inviting, using muted, natural tones and botanical illustration elements that extend into packaging and a monthly book box subscription. Brand voice is thoughtful and soulful, like a handwritten note tucked inside a well-loved novel.
PROJECT BRIEF
