Branding Identity Design
Your brand is either supporting your growth or working against it.
When your visuals, messaging, and overall presence are inconsistent it creates confusion about where your business stands and makes it harder for the right people to take you seriously.
Before anything is designed, we get clear on what your business actually needs to communicate in order to attract your dream client. We build brands that reflect the level your business is operating at and the direction it’s moving toward for the future.
Discover Root
SIGNATURE BRANDING PACKAGERoot
Investment starting at $5k–$7k
Build your brand from the ground up.
Root is designed for new woman-owned businesses and early-stage entrepreneurs who are ready to build a strong, intentional brand foundation. We’ll create a strategic brand identity that reflects who you are, connects with your audience, and sets you up for long-term growth. It is a 4 to 6 week brand identity and strategy process created through innovative & thought design.
Come project completion, you will be fully equipped with a brand kit that is unique, powerful, and speaks to your vision.
What’s Included
A strategic brand identity built to give your business a strong foundation.
We start by getting clear on who you are, who you’re speaking to, and how your brand needs to show up in order to grow with you.
Brand Strategy
Brand discovery
Creative direction
Positioning + messaging
Audience clarity
Visual direction development
Visual Identity
Full logo suite
(logo mark, primary, secondary, etc)
Color palette
Typography system
Iconography, Patterns, and/or Textures
Brand Assets
Brand guidelines
Usage direction
Final file suite for web + print
Business Card Design + print ready files
Launch Guide
“She understood my vision, created the new designs for my rebrand, and provided amazing instructions on how to implement the changes.”
— Autumn Hight —
owner of The Balloonista
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A logo is only one piece of your brand. A complete brand identity gives you the strategy, visuals, and supporting assets needed to create a cohesive presence and help your business stand out.
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That's completely okay! You don't need all the answers before we begin. Through strategy sessions, questionnaires, and collaborative exercises, we'll uncover your goals, audience, and direction so your brand reflects the business you're building.
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Every project is unique, but most Root brand identity projects are completed within 4–6 weeks, depending on the project scope and feedback timeline.
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If you're planning to invest in both a new brand identity and a custom website, Flourish is the best fit. Building both at the same time creates a seamless brand experience and ensures everything works together beautifully from day one.
Looking for the complete brand experience?
If you're ready to build both your brand and website, Flourish combines our Root brand identity package and Bloom custom website package into one seamless experience.
Together, we'll create a cohesive brand presence from the ground up, giving you a strategic foundation, a custom website, and the confidence to show up consistently across every touchpoint.
Ready to grow with confidence? Let's talk about Flourish!
