Hip Hip hooWray
From a beloved local art studio to a complete creative brand experience, Brandelle Designs helped Hip Hip hooWray step into their next era with a refreshed identity, custom website, and new subscription box experience.
PROJECT SERVICES
PHASE 1: Brand Identity Refresh, Logo Suite & Visual System
PHASE 2: Custom Web Design, Club hooWray Sub-Brand & Packaging Design
Whimsical, colorful, creative, and full of personality. A playful visual system designed to capture the joy of art & creating while giving the brand a more polished foundation for growth.
AESTHETIC
ABOUT THE BUSINESS
Located in Conover, NC, Hip Hip hooWray is a creative art studio offering paint parties, private events, open studio experiences, and handmade designs for guests of all ages. Their mission is centered around creating memorable moments through art and connection.
As the business expanded into a new chapter with Club hooWray, their monthly painting subscription box, they needed a brand system that could support both their in-studio experiences and their growing product-based offerings.
THE DEEP DIVE
Creating a Brand That Could Grow Beyond the Studio
Hip Hip hooWray already had something special: a recognizable personality built around creativity, community, and fun. The challenge was creating a visual identity that felt just as unique while giving the business room to expand. We refined their existing brand presence into a more cohesive visual system with updated logo elements, supporting graphics, colors, and design direction that could translate across every part of their business.
Bringing the Experience Online
The new website needed to feel like stepping into the Hip Hip hooWray studio. We created a custom website experience that showcased their events, creative offerings, and unique personality while making it easier for customers to understand their services and plan their next visit. From birthday parties and private events to their new Club hooWray subscription experience, the website became a central place for customers to discover everything the brand offers.
Launching Club hooWray
One of the most exciting parts of this project was creating the foundation for Club hooWray, a subscription box designed to bring the Hip Hip hooWray creative experience directly into customers' homes. Brandelle developed the sub-brand direction, supporting visuals, and packaging elements to create a memorable unboxing experience that felt connected to the larger Hip Hip hooWray brand while still standing on its own.
Final Thoughts
This project was about more than updating visuals. It was about creating a flexible brand system that could grow alongside a business entering a new chapter. From local studio experiences to a subscription product delivered to customers' homes, Hip Hip hooWray now had a brand foundation built to support every way people experience their creativity.
Gidget Wray
Chief Studio Artist, Owner
Hip Hip hooWray
“A BIG shoutout and THANKS to Brandelle Designs for creating exactly what we wanted! Brandy, you are the BEST!”